Monthly Archives: June 2011
Five Common Linking Mistakes
Josh Gill on seomoz.org offers a pretty spot-on list of the five most common linking mistakes a search engine optimizer, webmaster, or new web site owner can make. In summary, here is his list of basic SEO linking strategies: 1. Don’t judge the authority of a web site based solely on its Google PageRank. Consider Continue Reading
URL Innovations on the Horizon
The act of localizing web sites for different markets and various languages around the globe has gained slow traction over the past decade. That trend is about to change dramatically. If you’re looking to target non-English speaking countries, heads up! BBC recently referenced some eye opening facts and statistics about the importance of marketing your Continue Reading
SEO for Twitter
The absolute number one goal of any web presence should be to inspire visitors to act in a specific way. The same concept applies to the ways businesses can and should use Twitter—especially now that social media affects rankings. One important way to help your web site rank better with tweets remains the simplest: start Continue Reading
Your Social Network Affects Rankings
It looks like Google has been making all kinds of changes. You can read all about the details at seomoz.org. But, according to the blogger, the gist of what Google is up to is this: “Not only is Google annotating [each search engine] listing with a photo, creating social proof and certainly increasing click-through-rate, they’re Continue Reading
Facebook Posts Worth Less?
Brian Carter on All Face Book has released some rather sobering numbers about the overall effect of Facebook posts for fans. According to Carter’s calculations and estimates, a mere 3% to 7.5% of Facebook fans even see or view daily posts. As the number of fans increases per page, the percentage of fans seeing daily Continue Reading
Antitrust Review of Google’s AdMeld Acquisition
It’s official. The United States Department of Justice (DOJ) has just initiated an antitrust review regarding Google’s recent $400 million acquisition of supply-side platform AdMeld. Google likely bought the company to get its hands on AdMeld’s display ad optimization tool. The DOJ’s response to the acquisition comes as no surprise, really. Google has been on Continue Reading
What’s Your Digital Content Strategy?
So you’ve started your brand new web site. You’ve identified the perfect list of keywords. You’ve even segmented these words according to what you think your primary readers will like to see from you. Great! What now? What will you do will these words? Use them, of course! And there is only one way that Continue Reading
Surviving the Google Panda Update
The full version of Google Panda 2.2 will soon be upon us. This update has some businesses worried about what lies ahead when it comes to their current page rank, not to mention all the hard that went into earning it. As usual, the best policy when it comes to SEO remains two things: (1) Continue Reading
Smartphone User Habits
Greg Sterling has presented and assessed some valuable information about smartphone user habits and marketer behavior on Search Engine Land. His information is based on online survey results based on responses from participants in 30 countries, as well as a survey 1,000 marketers located predominantly in France, Germany, Japan, the UK, and the US. (Of Continue Reading
Online Versus Print Promotion
In case you haven’t heard, you should be using a different style of writing for the web compared to writing for print publications. This writing standard remains especially appropriate when you’re trying to promote something (i.e., your website) on the Internet. Let’s face it: academic writing may be just what you need in school, but Continue Reading