Monthly Archives: August 2011
Bing back in the top two
Bing is once again the United Kingdom’s second favourite search engine, according to the latest statistics and social analysis conducted by Experian Hitwise. According to the competitive intelligence firm’s analysis, “Microsoft Sites, led by the bing [sic] search engine, accounted for 3.84% of all UK Internet searches conducted in July 2011.” Google took the top Continue Reading
The Telegraph’s top SEO tips
The Telegraph has released a list of top SEO tips. The list addresses many important points; it also misses some vital points. True to form, the mainstays appear in the list: “Produce unique, dynamic and authoritative content.” “Optimise for local search results.” However, other tips in the list could use some caveats. For example, utilising Continue Reading
Facebook may remove newsfeed filters
The Wall Street Journal (WSJ) reports that Facebook may remove its filters on user news feeds. “The changes are designed to address some of the biggest frustrations by third-party developers and marketers on Facebook: standing out in the News Feed,” explain WSJ’s Shayndi Raice and Emily Steel. This decision, if implemented, would not be novel. Continue Reading
Quality content according to Bing
Yahoo and Bing search engine optimisers rejoice! Bing has listed the elements of low-quality content when it comes to searchable content online. Pay attention to their list of quality content how-to’s and you should be well on your way to impressing Bing’s site crawlers. One list item worth noting warns against long pages or long-winded Continue Reading
When more is better
A High Rankings Forum thread archives an interesting discussion about the way quality content correlates to search referrals. The question is a good one: Does having more web pages on your site necessary result in more traffic? While this question is a valid one, it may not be the best question to ask or perhaps Continue Reading
Yahoo UK switches to Bing
You may have noticed by now that Yahoo has migrated all organic search results for Yahoo’s European properties to Bing’s search index. This change influences the kinds of results you will see on search engines when it comes to their relevance to search terms. (In other words, this migration has no effect on rankings based Continue Reading
SEO still matters
With the new social media craze taking over the Internet, who needs SEO? You do! Search engine optimisation should always play an important role in your online marketing efforts for three primary reasons. First, creating a domain name based on sound SEO principles is an important step in building an online presence that you own. Continue Reading
Make your content portable
No doubt about it—the hallmark of today’s human being is mobility. The things we can’t take with us “on the go” generally get left behind. The same idea applies to the information you provide online and the SEO strategies used to engage people while they are on the move. What does this mean for your Continue Reading
For best Facebook results, post daily
Starting a new Facebook account can feel a lot like advertising on a billboard in the desert. It is hard to get noticed. There is so much web traffic moving in all directions that, unless visitors look your way, your clever messaging can easily go unread and thus “unliked.” But focusing your SEO efforts on Continue Reading
Google plus one and your rankings
Recently, search engine optimisers have been debating whether adding the Google Plus One button to your web site is worth the trouble. The crux of the issue? Site speed. Here’s the situation. Google plus ones can have a positive effect on the rankings of a web site. Conversely, slow site speed can have a negative Continue Reading