Web Site SEO Marketing
Many business owners, whether brick-and-mortar or based entirely online, see the Internet as the world’s largest marketplace. And it is! The amount of money spent online every day is staggering – and thousands of people join the world of Internet shopping every day.
But, customers are not the only thing that makes the Internet shopping so popular. It’s also the planet’s most crowded marketplace – and that crowd is made up of millions of vendors, selling every conceivable product and service to every conceivable type of customer, all over the world, 24 hours a day, seven days a week.
Compare these millions of competitors, easily findable on search engines, to the pre-Internet shopping era, when your only competition were the other stores in town.
Now how is your web site looking to you?
If you keep wondering why after you’ve hung out your shingle no one has come knocking, it’s probably because of something called Search Engine Optimisation, or SEO. Simply put, by employing SEO tactics on your web site, you can help your site rise through the search engine rankings.
Why should you care? Well, studies have shown than at overwhelming majority of people who search online for products and services using a search engine never go past the first page of results – and an even higher percentage simply click on the first couple on the list before finding what they need.
By now, you may be starting to see why web site SEO marketing is just as important as your offer emails and your customer database. If you’re worried that your web site SEO marketing strategy could be better – or even created from scratch – there’s no need to fret. Luckily, we are one of those millions of vendors online – and we just so happen to sell web site SEO marketing services.
So, what does that mean, exactly? It may surprise you to know that there are actually several different elements that go into creating a web site that is search engine optimised.
For example, you can probably figure out that since people have to type in search words into Google or Yahoo! or their favorite search engine in order to find what they’re looking for, chances are you’re going to need to have those same keywords on your web site as well. That way, a search engine can match you as best it can with potential customers.
But, that doesn’t mean you can just carpet-bomb your web site with the keywords that apply to your business.
First off, you need to know what those keywords are. What do people type into a search engine to find businesses similar to yours? Again, you may be surprised to know that most business owners are dead wrong when it comes to guessing what those keywords are. So, the first thing is to find out HOW people are looking for you.
Once you’ve determined your relevant keywords, now you’re ready to go. You can populate your ad copy, blog posts, online newsletters, media and social media profiles with those keywords.
It’s important to keep in mind, though, that good web site SEO marketing strategies emphasise an organic approach. You see, search engine algorithms don’t just categorise and rank your website – they also keep track of how far and how fast you rise in those rankings. If you’re ranked low one day and high the next, that’s going to raise a red flag for their systems – and then you can get kicked off of search results. Yikes!
Another thing is that once you understand how search engine optimisation, you will want to do everything in your power to master it. But remember, it’s called webs site SEO marketing – your overall goal is to get more customers, not just rise in the search rankings.
This means that once they get to your web site, you want to keep them there with engaging copy and a strong call to action. People will click away and fine somewhere else to give their money if your site makes no sense because it’s so full of keywords, or if it’s too obviously “gamed” for the search engines.
And finally, you want to use all available marketing resources at your disposal to employ your SEO campaign. Whether it’s a caption on a YouTube video, a blog post, a tweet or a Facebok update, it’s crucial that your message and branding are consistent – that way, people will not only always know how to find you, but recognise you once they get there!