Why you need SEO services
For many first-time business owners, there can be a lot of unexpected costs at the exact time when every penny counts. They may decide to cut corners, and drop things off their wish list of features for their website. The one thing that should never be disregarded, though, is SEO services. While hiring an SEO company may seem like paying someone else for what you can do yourself, it’s going to be more expensive in the long term to repair the bad reputation and low ranking of your website. Here’s why.
When you start building a website for your business, you’re going to hear and read the term SEO – a lot – because it’s crucial to the success of your site. So, you figure you’ll learn what it is to make sure your site has it.
You do a little bit of research and discover that SEO is a way to get your website high in the rankings on search engines. Great! That’s definitely something you could use.
And when you find out it’s a matter of filling your website with the keywords that people enter when they’re looking for your product or service, you feel even more confident. If there’s anyone who knows about your business, it’s you, right? You sure don’t need to hire some expensive SEO company to tell you about your business.
And you write emails and business pitches all the time – how hard can it be to throw up some text on your website that’s all about your products? You were going to do that anyway!
See, that’s where a lot of business owners get it wrong.
First of all, you’re right in that no one knows your business as well as you do. People rarely start a business in something they don’t know or care about. But when it comes to getting your website found by people searching for your business, that’s not good enough.
Take someone who cuts hair for a living. She owns her own shop, and wants to have a website to go along with it. Now, she’s studied hair styling at the best places in the country, and she’s been in the business for years. She has a high-end salon, and she knows her business inside and out.
The thing is, she knows her business from an insider’s point of view. Maybe she calls herself a hair care expert, or hair designer. Maybe she uses professional-level terms that really impress her clients, and she wants her website to reflect her level of expertise using those same terms.
But someone who just moved to town and looking for someone to cut their hair isn’t going to be using those terms when they do an online search. They don’t know the lingo. Chances are, it may be the first time they’ve ever used a search engine to find someone to cut their hair, and they’re not sure what to search for.
So here she is, with a flashy website that impresses her, her product reps and her other stylists. But her shop is empty, because customers can’t find her online.
That’s why you need SEO services. You have an expert’s mentality – not a customer’s mentality. Where she wants to be known as a hair designer, a mom just wants to find a child’s hair cutter in her postal code. Or a bride wants wedding party styling services. Or whatever keywords people choose when they’re looking to get their hair done.
An SEO expert will take into account every aspect of the business, do the proper research, and then write quality, readable content that will get the website high in the rankings – for the right topic – and then get them to your website or front door.
There are a lot of things that website designers, programmers, writers and other professionals will try to sell you in order to line their own pockets. It’s just the way business works. Some of those features you will need, and others you will not. But the one you absolutely cannot do without is SEO services for your website. The success of your business depends on it.
There are people who can do the research, and people who can write well – you will want to find an SEO company that does both. Don’t be afraid to ask for samples of their SEO work – they should be all too happy to show you their portfolio. Read through their samples and if it’s readable, they’re good. If it reads like they did a Sudoku puzzle using search engine keywords, do not use them. Not only will it turn off potential customers, but the search engines won’t like it either, because their algorithms detect when someone’s stuffing a website with keywords just to get high in the rankings.
SEO is not as easy as it sounds – leave it to the experts, so you can have a successful business.