SEO Copy Writing
SEO Copy Writing
When it comes to words on a website – no matter how few – SEO copywriting is simply a must in today’s online world.
Why is that? Well, you have search engines to thank. You see, when search engines like Google and Yahoo! scour the Internet to include pages in their systems, their algorithms “read” each page to determine its content. But, on any given page one could write about dozens of different things!
How do they focus on content? Through detecting groups of keywords throughout the copy and rank the page based on those groups – it’s called keyword relevance, and it’s what gets your page to the top of the searches.
This basically means that if your website is about the singer Kelis, whose famous song “Milkshake” launched her career, using SEO will help the search engines recognize that it’s about her and won’t list your site under “fun dessert recipes.”
So, what’s to keep you from simply writing every possible keyword combination in a string on your website to catapult it to number one on the search engines? Ah, the search engines are one step ahead of you on that one!
Years ago, there was a time when this tactic would have worked. But the search engines have gotten a lot smarter since then. Now, while they recognize your keyword usage and rank you accordingly, they also take a lot of other factors into account – including the number of times those keywords are used within the content.
In other words, you have to know what you’re doing in order to strike the right balance of search engine optimization and readability. Because it’s not only Google or Yahoo! that’s going to be reading your site – hopefully your many customers will, as well! And if you pepper every single sentence with your keywords, they’re not going to like it, or your business, very much. No one wants to be force-fed content of any kind.
While it is possible to learn the ins and outs of SEO copywriting, a misstep can cost you valuable visitors to your site. That’s why it’s best left to professionals who know where, when and how to incorporate your all-important keywords.
Keywords! Before you do any kind of writing at all, you need to determine exactly which keywords are best for the thrust of your website, article or other content. They need to be exact, but they also need to make sense. If the top five searches for Kelis misspell her name, what do you do?
And is it best to incorporate those top five search terms, for which you’ll be competing with major websites like Amazon, or is it best to look for lesser keyword groupings that ensure you’ll be at the top of the page? How can you select the right keywords from hundreds, or even thousands, of choices?
Well, we’re here to help. Let us devise the perfect SEO optimisation for your site. We’ll do all the analysis and the writing itself, and present you with websites, articles, PPC ads or any other copy you need, ready to go live the moment you get it.