SEO Press Release
SEO Press Release
Back in the newspaper age, companies wrote press releases and sent them to journalists and editors, who decided whether or not to run the piece in the next day’s paper. But with the Internet, that’s all changed – people get their news online, through their own searches – which is why an optimized online press release strategy is the only way to go if you want to increase your bottom line.
With an online press release, not only can you control where your press release goes – you can assure it is published! But, how can you be sure people searching for news about your company will find your press release?
The answer to that is two-fold.
First, you want to make sure you send your press release to the top news and search engines. While the Internet certainly does not lack information, when people go searching they rely on well-known sites to make sure they get information they can trust.
Second, your press release needs to be optimized for search engines with the top searchable keywords that have to do with your business. But, it can’t be too jam-packed with those words, or the top search engines’ algorithms will reject it as spam.
So, it’s a tricky combination of insider knowledge about how the search engines work, and readability for the people who do find your press release.
That’s where we come in. We have up to the minute data on the top news engines, search engine algorithm changes and keyword trends. We’ll not only craft a winning optimized online press release for you – we’ll also submit it to the top news engines and other sources where you can be assured your press release will be seen.
Of course, if your business includes local products or services, we’ll also submit your press release to area newspapers, their websites and other community resources to maximize exposure for your company.
But, our service doesn’t stop there. Your press release will start registering on search engine results within 24 hours, and we want to make sure you’re ready.
We’ll allow you to get statistics once your press release has been submitted. We’ll make the links necessary to drive traffic from your press release to your website. And we’ll keep statistics on where your new visitors are coming from, so we can fine-tune all your future marketing campaigns that include press releases.
We can also track who else is picking up your press release and running it on their own websites. This helps you to see your full reach, and to recalibrate your own marketing strategies to include these new contacts. That’s the beauty of the Internet – you never know who is going to be interested in what you have to say!
And with the Internet as your powerful distribution source, you can craft optimized online press releases for immediate exposure – whether it’s for special offers, holidays or other specific marketing tactics that you feel can boost your profits.
Imagine if you only had your local newspaper as your distribution source! They certainly wouldn’t run every press release you send to them. It wouldn’t be good journalism. But, the Internet has revolutionized advertising, marketing and the very notion of promotion.
Now, you can release a new piece of news every day, if you wish – and it can only help your exposure! And with full search engine immersion within 24 hours, there’s no better way to get immediate results to know if your campaign is working.
If you’re interested in keeping your business top of mind for millions of users searching for your products or services, contact us today – we’ll be happy to help you craft the perfect optimized online press release, distribute it as soon as you’re ready, and track its progress for maximum exposure.